Kenneth Radford

I have always been an athlete, so working out always came natural! After college I wanted to make sure everybody feels comfortable in their skin and love the way they look. My friends and family have always come to me for fitness advice so it was a natural progression.

Kenneth Radford

That is still the shape of the work. Most of the people I coach are women who are starting at the beginning, carrying more than they want to, and working around a body that has a few opinions about it. They have all been sold something before. They are not looking to be sold again.

So I take a wholistic approach to working out and nutrition. Calisthenics to get you moving in your own body, cardio you can actually keep, weight training once movement belongs to you, and eating built around your real week. I refuse to get caught up with fads and trends. Whatever is loud this month will be gone by spring, and you will still be here.

There is a reason I coach it that way. This body was given to you, and taking care of it is a kind of stewardship — you do it on purpose, with respect, for the long stretch and not for a photo in eight weeks. That belief is why the plans are patient and why I would rather you go slower and stay.

Body by Rad is a year old, based in Myrtle Beach, and I coach online and in person. If that sounds like the way you want to be coached, see what I offer or get in touch.